Helped Red Rooster Connect With Creative Millennials

Ginny’s Supper Club Case Study

Challenge:
Ginny’s Supper Club, a hidden gem beneath Red Rooster Harlem, needed to attract a younger, creative audience while preserving its connection to Harlem’s rich cultural legacy. The goal was to transform this event space into a vibrant destination for modern creatives.

Strategy & Execution

Artist Showcases & Residencies

• The Shed Live Music Series:
  Partnered with Grammy-winning artist Anu Sun to launch The Shed, a monthly live music series with residencies and workshops for emerging local musicians.

Community-Centric Programming

• Leveraging Local Networks:
  Produced diverse events ranging from art installations to music showcases, blending Harlem’s heritage with modern sensibilities, fostering collaboration within the local creative community.

High-Profile Collaborations

• HatsOnly Official After-Party:
  Curated a hat-themed after-party featuring an intimate performance by Erykah Badu, capturing her “hat-loving” world and drawing stars like Chance the Rapper and G-Eazy.

Immersive Storytelling

• Revitalizing Harlem’s Legacy:
  Transformed Ginny’s Supper Club into a space that brought the energy of the Harlem Renaissance into the modern era, creating a collaborative atmosphere for artists, musicians, and thinkers.

Results

• Community Impact:
  The Shed created a lasting network of musicians who continue to collaborate, perform, and grow within Harlem.

• Extended Partnerships:
  Successful programming led to multi-year contracts and a role in Red Rooster’s international expansion, including the London opening.

• Brand Equity:
  Events like HatsOnly positioned Ginny’s Supper Club and Red Rooster as cultural trailblazers, enhancing their appeal to tastemakers.

• Increased Visibility:
  Experiential experiences generated buzz, boosting local engagement and attracting attention beyond Harlem.