Transported Guests Into The Hat-Loving world Of Erykah Badu

The Curtain - HatsOnly Event Case Study

I partnered with The Gansevoort Hotel Group to position The Curtain, a five-star hotel and members’ club in Shoreditch, London, as a cultural hub for creative millennials. I designed the HatsOnly event, featuring an interactive live hat-making bar where guests crafted bespoke pieces to take home, enhancing personal engagement. A stunning 12-foot branded hat wall served as a captivating photo moment, while Grammy-winning artist Erykah Badu delivered a surprise intimate performance to celebrate the 25th anniversary of Baduizm, joined by stars like Chance the Rapper, Dua Lipa, and G-Eazy. The venue was transformed with thematic cocktails and immersive design elements, creating a sensory experience. The event generated extensive media buzz in outlets like British Vogue and Hypebeast, earned recognition as the UK’s “Most Unique Party of 2017,” and significantly boosted new member sign-ups, reinforcing The Curtain’s status as a must-visit destination for London’s creative elite.